ALTRAD in the Air

On the weekend of April 12–13, 2025, a delegation from the ABA association, a hot air ballooning specialist and Altrad partner, was present in the Barcelona region of Catalonia, Spain (specifically in Vic), to take part in the latest edition of the international hot air balloon meeting (one of the oldest such gatherings in Europe).

Three balloons from the association took part in the event, including the recently launched black balloon bearing the Altrad logo.

Thanks to excellent weather conditions, the flights were long and offered great visibility for the Altrad brand, especially timely, as the event coincided with Vic’s major annual fair, a huge artisanal market that attracts thousands of visitors.

It was a meaningful way for Altrad to showcase its ability to bring people together around strong values, especially conviviality, in a region where the group already operates several branches and subsidiaries.